LMD™ Tang Gang Music Group Identity
Graphic design has its different avenues and here at LMD, we always look forward to opportunity to develop Identities and Brands. Being able to figure out a solution for telling a story or message through a symbol always puts our creativity and conceptualizing to the test.
For this particular project, we had the opportunity to work with up and coming funk band The Tang Gang. They came to us looking for a mark that could very well represent their groovy or in this case ‘Tangy’ sound.
The direction that was chosen explores an organic approach. The characters have been customized to maintain a certain looseness while at the same time reflecting on the characteristics of type that was used in the 70’s funk era. The T and G have been used to hold all of the characters together which allows the mark to stand alone and bold.
