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LMD™ Vos Y Voz Identity

Vos Y Voz, is a soon to be a bilingual business entertainment publication targeted to young Latin American entrepreneurs. When the Vos Y Voz Team approach us, they expressed that they were in need of a mark that would appeal to a bilingual demographic ranging from 20-30 year old audiences.

LMD’s solution was the creation of a contemporary bold mark, that is able to capture attention and represent the mission of Vos Y Voz.

Within the V of the Vos y Voz logo, we incorporated an image of an ageless ink-pen which represents the power of writing. The warm vibrant V has been custom made to give Vos Y Voz an edgy look. We utilized a modern sans-serif type in the main title and tag line to follow through that modern look. Lastly, the tag line of VyV is unifyed by the character “y” of Vos Y Voz, this was done to emphasize the bilingual characteristics of the publication, which can also read as “amplifying minds Y amplifying voices”.

(editorial cover image above FPO only. Source: unknown)