LMD™ Truelement - Mobile Massage Therapy Identity
Owner and lead massage therapist of Truelement, Leilani Aquino, approached us looking for an identity to represent her mobile massage therapy business. Ms. Aquino, was looking for mark that could transmit a sense of peacefulness and professionalism.
The result is a very attractive mark that sets up a level of tranquility and elegance for its audience. The logo introduces a sense of elegance and value with its unique representation. The type in this mark houses a traditional style but has been given a distinct flare to the tips of each letter to make it a bit more contemporary. The typography is presented with a stylized but soft line art that is used to represent the human spine. This flows across the mark allowing for an easy read from left to right. The line art peeks on the first “E” purposely since it is what bridges both words, true & element. The color choice for the mark is a reflection of earth tones that help set a smooth tone, and is also visually pleasing to look at.
