lmdfresh:

LMD™ Alpha Pro Lean

For this particular project the client sought to obtain an identity that could dynamically represent his weight loss supplement product.

After studying the competitive visuals on the market, LMD’s approach was to create an identity that conveyed the idea of energy and movement. We were able to achieve this look by transforming the first character of the word “Alpha”, the A, into a dynamic shape. This shape was paired up with a legible typeface, which allows for the product name to stand out.

To create a greater brand presence, the identity, icon and color palette were constantly applied to packaging and web.

lmdfresh:

LMD™ Urbanista Identity

When LMD was approached by our client, an online blogger, she presented us with a challenge that would push, inspired, and motivate us to think outside the box.

The goal was to create a mark for her growing blog that would represent the many faces and topics that were featured, including music, art, fashion, and other artists. It was clear that the logo had to be a strong mark, vibrant, eclectic, and memorable. Working closely with the client, she was able to provide deep insight with some sketching she had carried with her from some time.

The final identity was inspired by similarities found in stained glass art work. The fusion of a variety of colors and shapes placed in an orderly chaotic way, allowed us to symbolically represent the diverse topics of her blog. In addition by matching the colorful iconic mark with a legible typeface, we successfully introduced a very clean and memorable mark.

lmdfresh:

LMD™ Cesar Janitorial Service Identity

When Cesar’s Janitorial Services (CJS) requested an identity, we were up for the challenge of creating a mark that could set him apart from his current competitors. Mr. Valle, owner of CSJ, wanted his mark to demonstrate a sense of trust and recognition to his potential clientele.

LMD’s solution was to have his mark resemble the look of a trusted symbol, a trusty award ribbon. By incorporating a cool color palette as a base we conveyed a sense of ease and trustworthiness, and we incorporated a bright warm highlight to make the mark stand out when presented to customers.

LMD love’s type…and undies you cant go wrong! See more of this clever ad campaign here